Introduction to Public Relations
Grade Adult · Social Studies · 30 min
What's Included
Learning Objective
Define public relations and identify examples of PR in various contexts. Understand PR as a process and recognize the skills needed for a PR career. Describe the early history and evolution of PR.
Warm-Up Video
Kent State University College of Communication and Information · 7:54
What is Public Relations | Examples of PR in our World
Guided Notes
3 key concepts
- 1
Public relations is the process of an organization communicating to its publics, which can include customers, employees, and even critics.
- 2
The Dove Campaign for Real Beauty increased annual sales by using real women in their marketing and starting conversations about standards of beauty.
- 3
The ALS Ice Bucket Challenge raised over $115 million by tying a competitive challenge with a quirky dare relevant to the symptoms of the disease.
Practice Questions
3 questions · Multiple choice & Short answer
Exit Ticket
Quick comprehension check
“Describe public relations in your own words, and give an example of a PR campaign mentioned in the video.”
Complete Lesson Package
Get all 3 ready-to-use resources:
