What did the study in the video suggest about the Apple brand?

It is seen as a brand for creative people.

Marketing Luxury Brands Lesson Plan for Grade 9th Grade

Name: Marketing Luxury Brands
Author: Insta~Lesson

I can describe how luxury brands use marketing strategies to appeal to consumers .

1
A study at Duke University showed that participants exposed to the Apple logo performed better on creative tasks compared to those exposed to the IBM logo.
2
Consumers may develop such a strong relationship with a brand that they will defend it against criticism, because they view an attack on the brand as an attack on themselves.
3
MRI scans of Apple users showed an empathy response in their brains when they heard positive news about Apple, similar to the response they would have for a family member.